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30 anni di Image Line
Una Mano per i Bambini

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Farm equipment: communication adn advertising online is the portal dedicated to agricultural machines, designed for manufacturers, dealers and users.


We've been listening to ideas from manufacturers, dealers and agricultural operators and sub-contractors in recent months.

[see also the box at the side, with information taken from the research carried out]

The new Macgest has been online since 5 June 2012,
with a new communication strategy

It features information on more than 10,000 models of tractors and equipment from 300 brands.


Since 2015, new info online: Wheels and Engines

Find out more on home page

The new Macgest is even more oriented toward serving users.

The search engine has been enhanced with more functionality and the services most appreciated by our readers have been highlighted:

  • the hourly cost calculator
  • the model comparison function
  • the brand catalogues

Agricultural machines and the web: rising number of operators connected and active

How do agricultural operators and sub-contractors get information before purchasing a new agricultural machine?

  • 50% word of mouth and direct contact
  • 30% Internet
  • 9% printed material
How do they see the web?

Internet for my job? Important! 85%


What web-based sources of information do they use?

  1. Manufacturer's site
  2. Online search engines and databases dedicated to agricultural machines
  3. Web sites dedicated to used agricultural machines
  4. Online forums dedicated to agricultural machines/agriculture in general
  5. Dealers's sites

Visibility and advertising proposals

Partnership: "target: Lead Generation"

Long-term communication allows partners to encounter prospective customers and therefore increase sales

Partners can:

1. Be there when they're searching (for you)
An important position in the search engine

2. Create a comprehensive, effective site
Each client will have a site where they can communicate their most important information 

3. Create brand awareness and made-to-measure communication
Advertising spaces and high-impact media are guaranteed throughout the year, to be managed according to communication needs, including a video area

4. In-depth technical information
Video, details, texts, photos


Become a Macgest partner

You can activate a partnership in each of the 15+2 categories of agricultural machines (and components): tractors, pulse vegetable, fruit & grape, vegetable and tobacco harvesting, crop protection, fertilising, hay-making, planting and transplanting, processing, zootechnics, irrigation, greenery maintenance, transport and handling, wheels, engines.

Want to be in contact with the 135,000 registered users in the Image Line network that Macgest is part of?

Here are some solutions for you:

Want to find out more? We can collaborate on a host of creative projects. Find out how.